LegalVersion 1.0
terms
The agreement between you and CollabKrew — how campaigns, escrow, verified views and payouts work, and what each side owes the other. Written to match what the product actually does, down to the number of days.
- Effective
- Not yet in force
- Last updated
- 16 September 2026
- Version
- 1.0
- Applies to
- collabkrew.com, app.collabkrew.com and the CollabKrew mobile apps
CollabKrew has not launched, and this document is published early so you can read the deal before there is one. It is a working draft pending review by qualified counsel in India and in our key creator markets, and the values shown in orange are not yet settled.
Nothing here is legal advice, and until it is in force nothing here creates an obligation on you. Our Privacy Policy is not a draft — it is in force and it binds us today.
Who we are, and what these Terms cover
CollabKrew is a creator marketplace operated by legal entity name, a company incorporated in India with its registered office at registered office address and corporate identity number CIN (“CollabKrew”, “we”, “us”, “our”).
These Terms and Conditions (the “Terms”) are a legally binding agreement between you and CollabKrew. They cover everything we run under the CollabKrew name:
- this website at collabkrew.com, including the waitlist signup form;
- the CollabKrew platform at app.collabkrew.com, and our mobile applications;
- every campaign, order, payment, payout, message and dispute handled through them.
We call all of that the “Platform”. By joining the waitlist, creating an account, or using any part of the Platform, you accept these Terms. If you do not accept them, do not use the Platform.
Documents that sit alongside these Terms
These Terms are one of several documents that govern your use of the Platform. Where they conflict, the more specific document wins for the subject it covers:
- Privacy Policy
- What personal data we collect, why, who we share it with, and the rights you have over it. Read it at collabkrew.com/privacy.
- Creator–Brand Collaboration Agreement
- The contract between a brand and a creator for a specific piece of work. It is generated per deal, frozen at the moment both sides accept, and available to both parties as a PDF. It governs that deal; these Terms govern your relationship with us.
- Campaign terms
- A brand sets a brief, content guidelines, banned claims and eligibility rules for each campaign. Joining a campaign means accepting them, and the version you accepted is stored unchanged even if the brand later edits the campaign.
- Data Processing Addendum
- Applies to brands and agencies who supply us with personal data of their own (for example an audience list or a shortlist of creators they sourced elsewhere). Accepted separately, in-app, by a workspace owner.
We version these Terms, and we will ask you again
Every version of these Terms and of the Privacy Policy is stored as a numbered record. When we publish a new version, you will be asked to accept it the next time you sign in, and you will not be able to continue using your account until you do. We keep a record of which version you accepted and when, together with the IP address and browser you accepted it from, as evidence that the acceptance happened. Older versions stay published so you can compare what you agreed to against what is in force today.
Pre-launch status and the waitlist
CollabKrew has not launched. Right now the only thing this website does is take waitlist signups, and the platform at app.collabkrew.com is a tester environment: there is no uptime commitment, no backup guarantee, and data in it may be reset.
What joining the waitlist does and does not mean
- It tells us your name (if you give one), your email address, and whether you are joining as a brand or as a creator. Nothing else.
- It is not a contract to supply you with anything. We are not obliged to give you access, to give it to you in any particular order, or to launch at all.
- It does not fix a price, a fee, a platform feature or a launch date. Everything described in these Terms is what we intend to operate, and it may change before launch.
- It gives us permission to email you about early access and about the launch. Every such email carries an unsubscribe link, and unsubscribing removes you from the list.
Nothing on this website is proof of traction. We have not published user counts, customer logos, testimonials or performance figures, because we do not have any of our own yet. Any figures you see quoted about creator marketplaces generally belong to other companies and are not claims about CollabKrew.
Definitions
- Brand
- A business that funds campaigns or buys content. Brands operate through a Workspace.
- Agency
- A business that runs campaigns on behalf of other brands, through a parent Workspace with client Workspaces beneath it.
- Creator
- An individual who sells content packages, joins reward campaigns, or both. One creator account covers both, with one wallet and one Trust Score.
- Workspace
- The brand- or agency-side container that holds a plan, a settlement currency, a wallet, team members and campaigns. Money and campaigns belong to a Workspace, not to the individual who created it.
- Campaign
- A funded brief a brand publishes. It runs as Direct Hire, as a Reward campaign, or as a Hybrid of the two.
- Order
- A Direct Hire deal for a fixed price and a defined deliverable.
- Submission
- A post a creator delivers against a campaign, identified by its live URL on the social platform it was posted to.
- Verified View
- A view we have read from the official API of the platform the post is on, on a linked account the creator has proved is theirs, and which has passed our fraud and compliance checks.
- Escrow
- Funds a brand has paid in and which we hold, unspendable by either side, until the conditions for release are met.
- Wallet
- Your balance on the Platform, per currency. A brand wallet funds campaigns; a creator wallet holds earnings until payout.
- Trust Score
- A number from 0 to 100 describing a creator's recent conduct on the Platform. See section 17.
- Platform Fee
- Our commission on a creator's gross earnings, taken at settlement. See section 19.
Eligibility
You must be 18 or older
The Platform is for adults only. You must be at least 18 years old and legally capable of entering into a contract under the Indian Contract Act, 1872 or the equivalent law where you live. Before you can join a campaign we ask you to confirm you are 18 or over, and we record the date and time you confirmed it. Confirming that falsely is a material breach of these Terms.
We do not knowingly permit anyone under 18 to hold an account. If we learn that an account holder is under 18 we will close the account, and any earnings will be returned to the brands that funded them rather than paid out.
Creators
Any adult may create a creator account. There is no follower minimum for reward campaigns — that is deliberate, and it is one of the reasons the Platform exists. Individual campaigns may still set their own eligibility rules (see section 9).
Brands and agencies apply for access
Brand and agency access is not open self-signup. You submit an access request with your name, work email, phone number, company, website, budget range, team size, industry and what you are trying to achieve, and we review it. We may approve or decline a request at our discretion, we may close applications entirely, and we are not obliged to give reasons. If approved, you are invited to create a Workspace against the email address you applied with.
One person, one account
You may hold only one creator account. Where identity verification has been completed, we store a one-way cryptographic fingerprint of the verified identity precisely so that one verified person cannot hold two accounts. Operating multiple accounts — or coordinating with other people to make several accounts behave as one — is grounds for suspension and for forfeiting the earnings involved. See section 16.
Sanctions and restricted jurisdictions
You may not use the Platform if you are resident in, or acting on behalf of anyone in, a country or territory subject to comprehensive sanctions, or if you appear on an applicable sanctions or denied-party list. Our payment and identity-verification providers apply their own restrictions, and a provider refusing you is a reason we may be unable to serve you regardless of these Terms.
Accounts, email verification and security
You may sign up with an email address and password, or with Google or Apple where we have those enabled. Either way you must verify your email address before your account can be used — an unverified account cannot transact.
Everything you tell us must be accurate and kept up to date. That matters most for the details that end up on a contract or a tax document: your legal name, your legal entity name and type, the person authorised to sign for a business, your address and your country. A contract that names the wrong party is a contract you may not be able to enforce.
Your responsibilities
- Keep your password and your devices secure. You are responsible for everything done under your account, unless and until you tell us it has been compromised.
- Tell us immediately at hello@collabkrew.com if you suspect unauthorised access.
- Do not share, sell, rent or transfer your account, and do not let anyone else transact through it.
- Do not use automated means to create accounts, and do not create an account to evade a suspension or a ban.
Sessions and suspension
Signing in creates a session that expires on its own and that you can end by signing out. We record the IP address and browser or device of each session; that is a security record, and the Privacy Policy explains how long we keep it. If we suspend your account, existing sessions stop working on their very next request — you are not given a window in which to keep transacting.
Workspaces, agencies and team access
Brands and agencies act through a Workspace. Each Workspace has one settlement currency, one wallet per currency, a plan, and a set of members with roles:
- Owner
- Full control, including billing, ownership transfer and closing the Workspace. A Workspace always has at least one owner.
- Admin
- Everything except transferring ownership.
- Manager
- Runs campaigns and orders day to day.
- Viewer
- Read-only.
The Workspace — not the individual who happens to be signed in — is the contracting party for campaigns, orders and invoices raised under it. If you invite someone into a Workspace, you are authorising them to act for it within their role, and the Workspace is bound by what they do. Remove members promptly when they leave your organisation.
Agencies
An agency Workspace can hold client Workspaces beneath it and be billed for them together. If you run campaigns for a client, you warrant that you are authorised to bind that client, that you have the rights to the brand assets and claims you upload, and that you will pass on to your client anything in these Terms that affects them. You remain responsible to us for everything done in a Workspace you control.
Plan limits
Your plan sets how many team members a Workspace may have, how many campaigns it may run live at once, and whether advanced analytics and consolidated billing are available. The limits that apply to each plan are shown in the app at the time you subscribe. Exceeding a limit does not delete anything — it stops you starting something new until you upgrade or free up capacity.
Our role — a marketplace, not a party to your deal
This is the most important section in these Terms. Read it before you fund anything or accept anything.
CollabKrew provides the venue, the tooling and the money plumbing for deals between brands and creators. We are not a party to those deals. When a brand and a creator agree a Direct Hire order or a creator joins a reward campaign, the resulting contract is between them, under the Creator–Brand Collaboration Agreement generated for that deal.
What we do
- Host creator storefronts, campaign listings, discovery and messaging.
- Hold campaign and order funds in escrow and release them against the conditions the two sides agreed.
- Read post metrics from the official APIs of the social platforms and turn them into verified views.
- Run automated fraud, brand-safety and disclosure checks, and place holds for human review.
- Generate, store and serve the contract for each deal, and administer disputes over escrowed funds.
- Withhold and remit tax where the law requires us to, and issue invoices for our own charges.
What we are not
- Not an employer. Creators are independent contractors. Nothing on the Platform creates employment, agency, partnership, joint venture or a franchise between you and us, or between a creator and a brand.
- Not a talent agency or manager. We do not represent creators, negotiate on their behalf, or take a commission for representation.
- Not an advertising agency. We do not create, approve or endorse campaign creative. A brand writes its own brief and approves its own content.
- Not a bank, and not a payment system operator. We are not a deposit-taking institution. Wallet balances are amounts recorded as owed to you on our ledger, not bank deposits; they earn no interest and are not insured as deposits. Card acquiring and bank transfers are performed by regulated payment providers, and their terms apply to those movements.
- Not a guarantor of results. We do not promise reach, views, engagement, sales, or that any creator or brand will perform. We do not guarantee that a campaign will fill, or that a creator will earn.
What we do not warrant about other users
We check what we can check, and we say plainly what that is: we verify that a linked social account belongs to the creator who linked it, we verify identity documents through regulated providers where payouts require it, and we read metrics from official APIs rather than taking anyone’s word. We do not vet the quality of anyone’s work, the truth of their self-description, their solvency, or their compliance with their own tax and advertising obligations. Verification of an identity is not an endorsement of a person.
Direct Hire (Mode A) — orders, delivery and approval
In Direct Hire, a brand buys a defined deliverable for a fixed price. A creator publishes packages on their storefront; either side can propose an offer in chat; an accepted offer becomes an order.
How an order runs
- The brand funds the order. The full price moves into escrow before the creator is asked to start. A creator is never asked to work against unfunded money.
- Both sides sign the Creator–Brand Collaboration Agreement for that order. It records the parties, the deliverables, the price, the delivery date, the usage rights and the fee terms as they stood at that moment, and it cannot afterwards be edited.
- The creator delivers by the agreed date, uploading the deliverable and marking each item done.
- The brand reviews. It can approve, or request a revision.
- On approval, escrow releases: our Platform Fee comes out of the creator's gross, and the remainder lands in the creator's wallet.
Revisions
Unless the offer says otherwise, a fixed fee includes two rounds of revisions, and a brand has 7 days after delivery to request one. A revision request must identify what does not meet the brief that was agreed. Asking for work outside the agreed deliverable is a new order, not a revision.
Auto-approval after 7 days
If a brand neither approves nor requests a revision within 7 days of delivery, the order approves itself and escrow releases to the creator. This exists so that a creator who has delivered is not left unpaid by a brand that has gone quiet. It is not a waiver of the brand’s right to raise a dispute, but once funds have left escrow, recovering them is a dispute rather than a hold.
Changing the delivery date
Either side may propose a new delivery date. It takes effect only if the other side accepts. Both the original date and the renegotiated one are kept, because both are part of the record of what was agreed.
If a brand cancels after work has begun
A brand that cancels an order after the creator has started work owes a kill fee of 50% of the order value, released to the creator from escrow, with the balance returned to the brand’s wallet. Cancelling before any work has begun returns the full amount.
Reward campaigns (Mode B) — pools and verified views
In a reward campaign, a brand funds a budget pool and sets a rate per 1,000 verified views (CPM). Any eligible creator may join, post, and earn from the pool as their verified views accrue, until the pool is exhausted or the campaign ends.
What a brand sets
- Pool
- The total budget, funded into escrow up front. A campaign cannot go live on money we do not hold.
- CPM
- What the brand pays per 1,000 verified views.
- Per-video cap
- The most any single post may earn, so one viral post cannot take the whole pool.
- Minimum views
- A floor a post must clear before it earns anything.
- View window
- How long after posting views continue to count. Views after the window do not earn.
- Eligibility
- Minimum Trust Score, minimum followers, minimum account age, permitted countries, permitted platforms, and how many submissions one creator may make.
- Content rules
- The brief, content guidelines, banned claims, and the asset kit a creator may use.
What a creator agrees to on joining
When you join a campaign, the campaign’s terms as they stand at that moment are frozen into your participation record, along with the agreement for that campaign. If the brand later edits the campaign, your deal does not change. You can read the version you accepted at any time, and it is included in your data export.
The pool is first-come, and it can run out
Earnings are settled against the pool as verified views accrue. If the pool is exhausted, later views earn nothing, however good the post is. We show remaining pool balance on the campaign, and we notify the brand when a pool runs low, but we do not guarantee that budget will be available when your views land. That is the nature of a performance pool and you should treat it as such before investing effort.
Your post has to stay up
A submission must remain live and publicly visible for the whole view window on the account it was posted from. Deleting it, making it private, or moving it stops metrics being readable, and views we cannot read are views we do not pay for. We do not reconstruct counts from screenshots or from anyone’s recollection.
Hybrid campaigns (Mode C)
A hybrid campaign pays a base fee for each approved video plus a CPM bonus on verified views. The base fee guarantees the creator is paid for the work, and it gives the brand a right of approval before the post goes out; the bonus keeps both sides aligned on how the post actually performs.
Both halves apply as described above: the approval half follows the Direct Hire rules in section 8, including the 7-day auto-approval, and the bonus half follows the reward rules in section 9, including the view window, the per-video cap and the pool running out. If a submission is not approved, no base fee is due and no bonus accrues.
What brands must do
- Fund before you publish. A campaign goes live only on money we hold. You may top up a live pool; you may not run one on credit.
- Brief honestly. Your brief, content guidelines and banned-claims list are what a creator is held to, and they are what our automated compliance scan checks captions against. A brief that hides a requirement is a brief you cannot reject work over.
- Own what you upload. You warrant you hold the rights to every logo, product shot, track, script and claim in your asset kit, and that you can licence them to creators for the campaign.
- Make claims you can substantiate. You are responsible for the truth of claims about your product and for compliance with advertising, consumer-protection and sectoral law in every market the content runs in.
- Review in good faith and on time. Approve or request a revision within the window. Do not use revision requests to extract work beyond the brief, and do not reject work because the campaign’s commercial results disappointed you — performance is not a quality defect.
- Stay inside the usage rights you bought. See section 14. Running organic-only content as a paid ad is infringement, not a technicality.
- Never require undisclosed advertising. You may not ask a creator to hide a commercial relationship, and any instruction to do so is void.
- Do not use the Platform as a sourcing list. Do not scrape creator profiles, and do not contact creators you found here in order to run the same deal off-Platform. See section 23.
What creators must do
- Post your own work. Content must be original to you or fully licensed to you, and you must hold every clearance it needs — music, footage, fonts, likeness and location releases included. Anyone recognisable in your content must have consented to its commercial use.
- Link only accounts you control. You must prove ownership of a social account through that platform’s own authorisation flow before you can submit posts from it. Submitting someone else’s post is fraud.
- Disclose the commercial relationship. Every paid post must be clearly and prominently disclosed. See section 13.
- Follow the brief and the campaign’s content rules, including its banned-claims list, and follow the rules of the social platform you post on.
- Earn your views honestly. No purchased views, likes, comments or followers. No bots, click farms, engagement pods traded for reciprocal engagement, incentivised view loops, auto-refresh, or any other means of inflating a count. No coordinating accounts to game eligibility or caps.
- Keep the post live and public for the view window, and do not edit it in a way that changes what the brand approved.
- Honour a valid takedown within 24 hours. If a brand has a legitimate legal reason to require removal — a rights problem, a regulatory order, a substantiation failure — you must take the content down within 24 hours of being notified. Earnings already verified before removal are not clawed back for a takedown that was not your fault.
- Handle your own tax and registrations. See section 19. Where we are legally required to withhold, we will, and we will give you the record of it — but what you owe is yours to settle.
- Keep the deal on the Platform. See section 23.
Advertising disclosure, brand safety and restricted categories
Disclosure is not optional
Content produced through the Platform is advertising. It must be disclosed as such, clearly, up front, and in the same language as the post — for example “#ad”, “paid partnership”, or the platform’s own branded-content label. Disclosure buried in a comment, hidden behind “more”, or placed at the end of a caption is not disclosure.
Depending on where you and your audience are, the applicable rules include the Consumer Protection Act, 2019 and the Central Consumer Protection Authority’s Endorsement Know-Hows in India, the FTC’s Endorsement Guides in the United States, the CAP Code and ASA guidance in the United Kingdom, and the equivalents elsewhere. Both brand and creator are responsible for compliance; neither can contract out of it. We may withhold payment on a submission that is not disclosed, and we may end a campaign that systematically fails to disclose.
Automated caption checks
We read the caption of a submitted post, where the social platform exposes it, and check it against the campaign’s own banned-claims list and against disclosure markers. A finding places a hold and asks a human to look; it never rejects a submission on its own and it never takes a post down. Where a platform does not give us a caption, we record “not checked” — we do not treat missing data as a failure.
Restricted categories
Campaigns in the following categories must be declared as such and are reviewed by us before they can go live: alcohol, gambling, tobacco and vaping, adult content, firearms, cryptocurrency and other digital assets, pharmaceuticals and health claims, and political content.
Declaring the category is the brand’s obligation; the review is what stops that being self-certification. We may decline a campaign in these categories at our discretion, and a creator invited into one is told the category before joining. Misdeclaring a category is a material breach.
Content we will not carry at all
Regardless of category or disclosure, the Platform may not be used for content that is unlawful where it runs; that sexualises minors; that incites violence or hatred; that infringes another person’s rights; that promotes self-harm, illegal drugs, weapons manufacture or terrorism; that misleads about health, finance or safety; or that impersonates a real person or organisation.
Content, intellectual property and usage rights
Creators keep their content
You own the content you create. Nothing on the Platform transfers ownership of it to us. What a brand gets is a licence — exactly the licence it paid for, and no more.
The four usage scopes
Every order, offer and licence on the Platform carries a usage scope, a duration and a territory. The scope is one of:
- Organic only
- The brand may post it on its own channels. No paid spend behind it.
- Paid ads
- Everything in organic, plus running it as a paid advertisement.
- Whitelisting
- Everything in paid ads, plus running it as an ad from the creator’s own handle.
- Full buyout
- Use anywhere, including off-Platform and in other media.
The duration is a fixed number of days or perpetual, and the territory is stated in words. These three values are frozen into the deal record when it is agreed, and they are what governs — not what either side later remembers. Use beyond the scope, past the duration, or outside the territory is copyright infringement and a breach of these Terms.
Moral rights and credit
Nothing here waives a creator’s moral rights where they cannot be waived by law. A brand must not present a creator as endorsing a product beyond what the content itself says, and must not edit content so as to change its meaning or to attribute to the creator a claim they did not make.
The content marketplace
A creator may list content for licence to other brands. A licence bought there carries the scope, duration and territory that were listed, frozen at the moment of purchase. A creator may not list content whose exclusivity they have already sold elsewhere.
The licence you give us
You grant CollabKrew a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, adapt for format and display your content and your profile material, for these purposes and no others:
- operating the Platform — showing your storefront, serving your deliverables to the brand that bought them, rendering your contracts and running our verification checks;
- promoting the Platform, where you have separately agreed to it. We will not use your content or your name in our marketing without that agreement;
- keeping the records described in the Privacy Policy, including a brand's copy of content it licensed and paid for, which survives the closure of your account because destroying it would break a contract someone else holds.
Brand assets
A brand grants each participating creator a limited, revocable, non-transferable licence to use its supplied assets and marks solely to produce and post content for that campaign. Everything else stays the brand’s.
Our own material
The CollabKrew name, the wordmark, the interlocking-hands mark, the Platform’s software, design, text and the Trust Score methodology are ours or our licensors’. You get no licence to them beyond using the Platform as intended. Do not copy, frame, scrape, reverse-engineer, benchmark for a competing product, or remove proprietary notices.
Copyright complaints
If you believe content on the Platform infringes your rights, write to grievance@collabkrew.com with enough detail to identify the content and your right, a statement that you believe the use is unauthorised, and your contact details. We will act on valid notices, may remove content while we assess one, and will tell the person who posted it.
How a view becomes a verified view
Reward and hybrid earnings are calculated from verified views, not from what anyone reports. This is how the number is produced, and its limits.
- You link the social account through that platform's own authorisation flow, which is what proves the account is yours. We ask for read-only access and nothing more.
- You submit the post's URL against a campaign you have joined.
- We poll the official API — YouTube, TikTok or Instagram — on a schedule and record a snapshot each time: views, likes, comments, whether the post is public, and the caption where the platform gives us one. Snapshots are only ever added, never edited.
- A submission becomes payable once it has been live long enough to settle (currently a 24-hour hold) and once the newest snapshot is recent enough to pay from (currently within 2 hours). A stale number is not a number we will pay on.
- Automated fraud and compliance checks run. If nothing is flagged, earnings settle against the pool at the campaign's CPM, subject to its per-video cap and remaining balance.
What we are telling you, and what we are not
- The counts are the social platforms’ own. We read them; we do not audit them, and we cannot correct them. If a platform revises or removes a count, our record follows it.
- Only views inside the campaign’s view window count.
- If a platform’s API is unavailable, changes, restricts our access, or stops exposing a metric, we may be unable to verify views. We will not pay on views we cannot verify, and we are not liable for earnings lost to a third-party platform’s decision.
- Views on a post that is private, deleted, region-blocked or otherwise unreadable cannot be verified.
- Our numbers may differ from a creator’s own analytics dashboard. Ours is what the campaign settles on, because it is the one both sides can see the provenance of.
We have built the verification path against official APIs precisely so that neither side has to trust the other’s screenshot. It is still a measurement, not a metaphysical fact. Where a count is genuinely ambiguous, we will say so and resolve it through the dispute process rather than assert a certainty we do not have.
Fraud, risk holds and appeals
Bought views are the failure mode that would make a performance marketplace worthless, and detecting them is a service we owe to honest creators as much as to brands. Here is exactly how we do it.
What we look at
- View velocity
- A sudden jump measured against the post’s own growth history, rather than an absolute rate — because 100,000 views an hour is fraud on a dormant account and an ordinary Tuesday on a large one.
- Engagement floor
- Real posts carry likes and comments in proportion to views. Bought views arrive with almost none, because the seller is not selling engagement.
- Account relationships
- Several accounts withdrawing to the same payout instrument, signing in from the same address, or created and submitting in the same coordinated pattern.
A flag holds money; it does not take it
Every one of those signals has an innocent explanation — two siblings share a bank account, a hostel shares an IP address, a new creator may simply be enthusiastic, and a genuinely viral post looks a lot like a bought one at the margins. So a flag does exactly one thing: it pauses settlement for up to 7 days and puts the submission in front of a person. Nothing is rejected automatically, and no software on this Platform decides on its own to keep your money.
Your right to an explanation and an appeal
If we hold or reject a submission you will be told which signal triggered it, in words — “these accounts withdraw to the same instrument” rather than a score you cannot argue with. You have 7 days to appeal by replying with your side and any evidence you have. A human reviews the appeal. If we got it wrong, the hold clears, the submission settles, and the Trust Score deduction stops applying from the moment it clears.
If fraud is confirmed
Where we conclude on the balance of the evidence that views or engagement were artificially inflated, or that accounts were coordinated, we may: refuse the affected earnings and return them to the brand’s pool; reverse settlements made on the affected submissions; reduce your Trust Score; suspend or close the accounts involved; and refuse future access. We will not withhold earnings that are unrelated to the fraud we found.
The Trust Score
Every creator has a Trust Score from 0 to 100. Brands can filter and gate campaigns on it, so it affects which opportunities you can take. Because of that, we tell you exactly how it is calculated.
How it works
You start at 100. The score only moves down, and it is computed over a rolling 90-day window — so a deduction stops counting once the event behind it is more than 90 days old. There is no penalty for having no history: a creator with no reviews and no rejections scores 100.
- Brand ratings
- Up to 40 points, for an average rating below 4.5 stars across the window.12 points per star below 4.5, capped at 40
- Stalled deals
- Up to 15 points, where deals in the window were not resolved by their deadline.scaled across the full miss
- Rejected submissions
- Up to 20 points, for submissions rejected in the window.4 points each, capped at 20
- Open flags
- Up to 24 points, for risk holds that are open right now. A cleared false positive stops costing you the moment it clears.8 points each, capped at 24
What it is not
- It is not a credit score, a character assessment or a fraud finding, and it must not be used or presented as one.
- It is not a promise to any brand about how a creator will perform. We provide it as-is.
- It is not a substitute for a brand’s own judgement about whether to work with someone.
Automated decisions, and your right to challenge them
The score is produced automatically, and campaigns can be gated on it, so an automated calculation can affect the earning opportunities open to you. You are entitled to an explanation of how your score was reached, to see the components that produced it, and to ask a human to review it. Write to privacy@collabkrew.com. If a component rests on something we got wrong, we will correct it. The Privacy Policy explains this right in more detail.
We may publish a creator’s Trust Score on a public credential page where the creator has chosen to publish their storefront. We may change the methodology, and if we do we will tell creators before the change takes effect.
Wallet, escrow and the ledger
Every movement of money on the Platform is recorded as a double-entry ledger transaction. Your wallet balance is the sum of those entries, per currency, and you can see the entries that make it up.
Escrow
Brand money funding a campaign or an order sits in escrow. Neither side can spend it while it is there. It leaves escrow only on approval, on auto-approval, on settlement of verified views, on a refund, or on our decision in a dispute.
One currency per Workspace
A Workspace settles in a single currency — currently US dollars or Indian rupees — and every campaign, order, hold and payout inside it uses that currency. It is fixed once money has moved. There are no cross-currency deals: a dollar brand and a rupee creator would need an exchange rate, a rate source, and a decision about who absorbs the spread, and rather than invent those quietly we do not offer the deal. Balances are shown and held per currency and are never added together.
You may choose a display currency for reading the interface. That affects presentation only. It never changes what moves, what an invoice says, or what is withdrawn.
No interest, no deposits, no set-off by you
Wallet and escrow balances earn no interest and are not bank deposits. We may set off amounts you owe us — a reversed settlement, a confirmed fraud recovery, an unpaid subscription, a chargeback and its costs — against your balance. You may not withhold or set off against us.
Fees, plans and taxes
Creators pay a Platform Fee; brands pay for a plan
Our pricing is deliberately asymmetric. Creators are never charged a subscription: we take a Platform Fee out of the creator’s gross earnings at the moment a deal settles. Brands and agencies pay a subscription for the Workspace. A brand’s plan never changes what a creator is paid.
- Platform Fee
- A percentage of the creator’s gross on each settled order or submission, deducted at settlement. The rate in force is currently 10%, is shown to the creator before they accept a deal, and is frozen into that deal’s contract. We may change it for future deals with at least 30 days’ notice.
- Brand plans
- A Free tier and paid tiers, billed monthly. The price is whatever is displayed in the app when you subscribe — we deliberately read prices from the server so the price shown and the price charged cannot disagree. Plans renew automatically until cancelled.
- Cancellation
- Cancel any time; you keep the plan until the end of the period you have paid for. We do not refund part-periods except where the law requires it.
- Payment provider charges
- Your bank or payment provider may charge you fees or apply its own exchange rate. Those are not ours and we do not control them.
Tax — the short version
Prices and fees are exclusive of tax unless we say otherwise. Each of us handles our own: we account for tax on what we charge, and you account for tax on what you earn.
India: TDS and PAN
Where Indian law requires it, we deduct tax at source from a creator’s earnings and remit it. That means we need your PAN before your first payout — without it we cannot make the deduction correctly, and we will not pay out. Each payout record shows the amount and the tax withheld separately, so it reconciles against your own return. We keep the records needed to file, including your PAN, for as long as the law requires — which is longer than your account may exist.
India: GST
We raise tax invoices for brand-side charges. If you are registered, give us your GSTIN: place of supply is determined from it, so an incorrect or missing GSTIN produces an invoice you may not be able to claim credit on. Invoices are numbered consecutively within the Indian financial year, are immutable once issued, and a cancellation is recorded as a void rather than a deletion.
Everywhere else
Creators outside India are responsible for their own income tax, social contributions and any sales tax, VAT or GST on their services, and for telling us if a withholding obligation applies. If a tax authority requires us to withhold or to report, we will comply, and we will tell you what we reported.
Payouts and identity verification
Verification comes before money
Before your first payout you must complete identity verification through our verification provider. In India that runs through government-backed rails; elsewhere it runs through a global provider. Businesses verify the entity instead. We store the verification outcome, a provider reference, and a one-way cryptographic fingerprint of the verified identity. We do not store your Aadhaar number, and we do not keep the raw identifiers the provider used.
Where the country a verification proves differs from the country you declared at signup, the verified one governs, and the app shows you which source it is using. Verification also affects eligibility for campaigns that are restricted by geography.
How payouts work
- Payouts route by your country: one provider for India, another globally. The provider’s own terms apply to the transfer, and it may require information from you directly.
- There is a minimum withdrawal of US$20, or the equivalent we publish in your currency. Below it, earnings stay in your wallet until they clear the floor.
- You can withdraw manually, or set a weekly or monthly schedule. A scheduled sweep only pays out balances that clear the minimum.
- You must give us a payout method in your own name. Paying a third party’s account is how money laundering works, and we will refuse it.
- A payout can fail at the provider — a closed account, a rejected transfer, a compliance stop. Failed amounts return to your wallet with the reason attached.
When we will hold a payout
We may delay or refuse a payout where identity verification is incomplete or has failed; where a tax identifier we are required to collect is missing; where a risk hold is open on the earnings; where a dispute is unresolved; where a payment provider or a law requires it; or where we reasonably suspect fraud, money laundering or sanctions exposure. We will tell you which of those it is, except where the law forbids us to.
Refunds, cancellations and unspent budget
- Unspent reward pool
- When a campaign ends, whatever the pool never spent is refunded automatically to the brand’s wallet. You do not have to ask, and we do not keep it.
- Order cancelled before work began
- Full amount returns to the brand’s wallet.
- Order cancelled after work began
- A 50% kill fee goes to the creator; the balance returns to the brand.
- Creator fails to deliver
- Escrow returns to the brand, subject to the dispute process if the creator says otherwise. Repeated non-delivery affects the creator’s Trust Score.
- Approved work
- Not refundable once approved or auto-approved, except through the dispute process or where the law gives you a right we cannot exclude.
- Withdrawal from your wallet
- Wallet balances that are yours and unencumbered can be withdrawn subject to the payout rules above. We do not forfeit dormant balances.
- Subscriptions
- No refund of part-periods except where the law requires it.
Refunds are returned to your wallet on the Platform. Returning them all the way to an original payment instrument depends on what the payment provider allows and on how long ago the payment was made.
If you are a consumer, nothing in this section removes a statutory right you have that cannot be contracted away.
Disputes between users
Either party to a deal can raise a dispute — over delivery, over quality against the brief, over a rejection, over verified views, or over a payment. Talk to each other first; most of this is a misunderstanding about a brief.
How it runs
- You raise the dispute against the specific order, submission or campaign, with a reason and an explanation.
- Both sides can upload evidence — files, screenshots, message history, delivery records. Each side sees what the other filed.
- We aim to decide within 72 hours of the dispute being opened. That deadline is shown to both parties, not tracked privately.
- We decide how the escrowed funds are released, and we tell both sides why.
What our decision is, and is not
Our decision is final and binding as to the release of funds we hold. It is an administrative allocation of escrow so that money is not frozen indefinitely — it is not an arbitral award, not a judgment, and not a finding about anyone’s wider legal rights. Neither party gives up any claim it has against the other, and either can pursue that claim wherever it properly belongs. We act as an administrator of the escrow, never as an advocate for either side.
A dispute must be raised while we still hold the funds. Once escrow has been released, we no longer control the money and your remedy is against the other party.
Messaging and off-platform dealing
Deals sourced on the Platform must be transacted on the Platform. Escrow, verified views, the contract, the dispute process and the payout protection all exist because the money runs through us. A deal taken off-Platform has none of it — and the party who suggested it is usually the one who benefits.
What the messaging warning is
We scan messages for email addresses, phone numbers, off-platform messaging apps and off-platform payment handles, and we warn the sender before the message goes. This is deliberately a warning and not a block: “my email is on the invoice” is a legitimate sentence, and a filter that refuses to send it would only teach people to write around it. We record that a message was flagged, for review.
What is a breach
- Soliciting a user you met here to take the same or a substantially similar deal off-Platform, for 12 months from your last interaction with them here.
- Asking a creator to invoice or be paid outside the Platform for work sourced here.
- Using the Platform to build a contact list, then working outside it.
- Repeatedly pushing past the messaging warning after being told to stop.
It is not a breach to work with someone you already had a relationship with before you met them here, to exchange contact details for a legitimate purpose within a deal that is running on the Platform, or to work together on something genuinely unrelated to what was sourced here. If either side raises it, we will look at the message record.
Consequences run from a warning to suspension, and to recovery of the Platform Fee we would have earned on a deal deliberately diverted.
Prohibited conduct
You may not, and may not help anyone else to:
- break the law, or use the Platform for money laundering, terrorist financing, sanctions evasion or tax evasion;
- inflate views, likes, comments or followers by any artificial means, or sell such services to others;
- hold more than one creator account, or coordinate accounts to defeat eligibility rules, caps or fraud checks;
- misrepresent who you are, who you act for, or your authority to bind a business;
- submit content you do not have the rights to, or a post from an account that is not yours;
- harass, threaten, defame, discriminate against or dox another user, or our staff;
- scrape, crawl, bulk-download or systematically extract data from the Platform, or use it to train a machine-learning model;
- probe, scan, penetration-test or interfere with the Platform’s security, rate limits or infrastructure without our written permission;
- reverse-engineer, decompile, or attempt to derive our source code, or resell or white-label the Platform;
- upload malware, or content designed to break or degrade the Platform;
- use the Platform to compete with us, to benchmark it for a competing product, or to build a substantially similar service;
- circumvent a suspension, a ban, a geographic restriction or an access control;
- pay or receive payment outside the Platform for a deal sourced on it.
Moderation, suspension and termination
What we may do
Where we reasonably believe these Terms have been breached, or that the law, a payment provider or a social platform requires it, we may: remove or unpublish content, a package, a storefront or a campaign; place a hold on earnings or a payout; reduce a Trust Score; restrict features; suspend an account or a Workspace; or terminate.
Notice, and when we skip it
For a breach that can be fixed, we will normally tell you what is wrong and give you 5 days to fix it before we terminate. We may act immediately and without notice where there is fraud, a legal or regulatory requirement, a risk to other users’ money or safety, a credible security threat, or content that must come down at once.
What happens to money and work in flight
- Escrow on a deal that was performed properly is settled to the party entitled to it. We do not use a suspension as a way to keep other people’s money.
- Earnings that are the subject of a confirmed fraud finding are returned to the brand that funded them.
- A brand’s unspent pool is refunded to its wallet.
- Amounts you owe us may be set off against your balance before anything is released.
- Licences a brand has already paid for survive termination, on the terms they were bought.
You can leave
You may stop using the Platform at any time, and close your account as described in the next section. Sections that by their nature should outlive the relationship do: intellectual property, licences already granted, confidentiality, tax records, indemnity, limitation of liability and governing law.
Closing your account
You can delete your account yourself, from the app. Before we act on it we show you anything that blocks it, so you find out before you have committed rather than after.
What blocks deletion
- A pending payout or an unsettled escrow balance. Withdraw or settle first. Deleting you mid-settlement would leave money with no owner.
- Being the sole owner of a Workspace that still holds funds or runs live campaigns. Transfer ownership, end the campaigns, or withdraw the wallet first — otherwise creators would be left mid-campaign with nobody able to approve their work.
What deletion actually does
We anonymise rather than obliterate, and we are specific about the difference. Your name, email, avatar, bio, social handles, messages, private notes, onboarding answers, notifications and uploaded files are erased. What survives is the financial and contractual record with your identity replaced by a marker: ledger entries, payouts and tax withheld, signed contracts, verified views a payment was calculated from, and files a brand licensed and paid for.
We do that because we are legally required to keep tax records, because a ledger with rows removed no longer balances, and because a contract is held by two parties — erasing a brand’s copy of an agreement it signed is not your right to exercise. The Privacy Policy sets out table by table what is deleted, what is redacted and what is retained, with the reason for each.
Third-party platforms and services
The Platform works with services we do not control: YouTube and Google, TikTok, Instagram and Meta, Stripe, Razorpay, identity verification providers, Shopify and WooCommerce, our email and hosting providers, and others listed in the Privacy Policy.
- You need your own account with those services, and their terms and privacy policies govern your use of them. Read them — particularly the platform rules for the channel you post on.
- When you link an account, you authorise us to read the data that the scopes you granted allow, for as long as the link is live. You can revoke it at any time, in the app or in that provider’s own security settings.
- Those services change, restrict or withdraw access on their own schedule. A feature that depends on one may degrade or disappear, and we are not liable for that.
- We are not responsible for a third party’s acts, omissions, outages, pricing or decisions about your account with them.
Availability, disclaimers and limitation of liability
Availability
We do not promise the Platform will be uninterrupted or error-free. We may change, suspend or withdraw features, and during the pre-launch period the environment carries no uptime commitment and no backup guarantee at all. Keep your own copies of content that matters to you.
Disclaimers
To the fullest extent the law allows, the Platform is provided “as is” and “as available”, and we disclaim all implied warranties, including merchantability, fitness for a particular purpose, non-infringement and any warranty arising from a course of dealing. In particular we do not warrant that any campaign will fill, that any creator will earn, that any content will perform, that any metric will be accurate beyond faithfully reporting what an official API told us, or that any user is who a brand hopes they are.
What we are not liable for
To the fullest extent the law allows, we are not liable for indirect, incidental, special, consequential, exemplary or punitive loss; for loss of profit, revenue, goodwill, reputation, anticipated savings, data or business opportunity; for the acts or omissions of another user; for a third-party platform’s decisions or outages; or for content posted by anyone other than us.
Our cap
Where we are liable, our total aggregate liability arising out of or in connection with these Terms and the Platform, for all claims taken together, is limited to the greater of:
- the total fees you actually paid to us, or that we actually retained from your earnings, in the 12 months immediately before the event giving rise to the claim; and
- cap floor amount (a fixed floor, to be set with counsel).
What this cap never covers
Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law — including our own fraud or fraudulent misrepresentation, death or personal injury caused by our negligence, wilful misconduct, or any statutory liability we cannot contract out of. If you are a consumer, your statutory rights are unaffected.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain liabilities. Where that applies to you, the exclusions and limits above apply only to the extent permitted, and our liability is limited to the minimum the law allows.
Indemnity and confidentiality
Indemnity
You will indemnify us and our officers, employees and agents against claims, demands, proceedings, losses, damages, fines and reasonable legal costs arising from:
- content you created, supplied, approved or published, including any claim that it infringes a third party’s rights or breaches advertising, consumer-protection or sectoral law;
- your breach of these Terms or of a deal you entered on the Platform;
- your tax, registration, licensing or regulatory obligations;
- your misrepresentation of who you are or whom you act for;
- fraud, artificial inflation of metrics, or coordinated account activity by you or on your behalf.
We will tell you promptly about any claim we want indemnified, let you participate in its defence, and not settle it in a way that imposes an obligation on you without your consent.
Confidentiality
Briefs, unpublished campaign plans, pricing, rate cards, negotiation messages, unpublished content and anything marked confidential are confidential. Use them only for the deal they were shared for, and do not disclose them for 2 years after the deal ends. This does not cover information that is already public, that you already had, that you independently develop, or that you must disclose by law — and it never prevents a creator disclosing that a post is an advertisement, which is a legal obligation that overrides any confidentiality term.
Governing law, disputes with us, and grievance redressal
Governing law
These Terms and any dispute arising out of them or out of your use of the Platform are governed by the laws of India, without regard to conflict-of-laws rules.
Talk to us first
Before starting any formal proceeding, write to us at grievance@collabkrew.com setting out the dispute and what you want. Most things are resolved here, and we will engage in good faith for 30 days.
Forum
If that does not resolve it, the dispute will be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator appointed by appointing authority. The seat and venue of arbitration will be city, India, and the language will be English. The courts at city will have exclusive jurisdiction over anything not subject to arbitration, including interim relief.
Claims must be brought individually. To the extent the law allows, you and we each waive any right to bring or participate in a class, collective or representative proceeding. If you are a consumer, this does not remove your right to bring a complaint before a consumer forum that has jurisdiction over you, and nothing here prevents either of us seeking urgent injunctive relief from a court.
Grievance Officer
As required by the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, our Grievance Officer is:
- Name
- grievance officer name
- Designation
- designation
- Address
- registered office address
- Response
- We acknowledge a complaint within 24 hours and aim to resolve it within 15 days of receipt.
General terms, and changes to these Terms
- Changes
- We may change these Terms. A new version is published as a numbered record with its own date, and you will be asked to accept it the next time you sign in. Where a change is material and adverse to you, we will give at least 30 days’ notice before it takes effect. Your continued use after that is acceptance. Every previous version stays available.
- Notices
- We write to the email address on your account, and notify you in-app. You write to the addresses in this document. A notice is treated as received the day it is sent, unless it bounces.
- Assignment
- You may not assign or transfer these Terms without our written consent. We may assign them to an affiliate, or in connection with a merger, acquisition or sale of assets, on notice to you.
- Entire agreement
- These Terms, together with the Privacy Policy and the deal-specific documents named in section 1, are the whole agreement between us on this subject, and replace anything said or written before.
- Severability
- If a provision is unenforceable, it is limited or removed to the minimum extent necessary and the rest stands.
- No waiver
- Not enforcing something once does not waive it. A waiver must be in writing.
- Force majeure
- Neither of us is liable for a failure caused by something genuinely outside our control — including the outage or withdrawal of a third-party platform or payment provider on which a feature depends.
- No third-party rights
- Nobody other than you and us can enforce these Terms.
- Language
- These Terms are written in English. Where we provide a translation, it is for convenience and the English version governs.
- Headings
- Section headings are for navigation and do not affect interpretation.
Contact
General and support: hello@collabkrew.com
Privacy and data rights: privacy@collabkrew.com
Grievances, legal and copyright: grievance@collabkrew.com
Post: legal entity name, registered office address