Pay for realattention.Never for bots.

The creator marketing platform where every view is checked before it bills, every creator is vetted before you hire, and AI does the groundwork while you make key decisions.

Three promises,
built into the money.

Pay only for verified views.

Views are read from the creator's own connected account. Our fraud detection algorithm filters out fake views and you pay only for the genuine reach.

RewardHybridChecked before billing
grey dots never reach your bill
Diwali launch · Hybrid
Raw views17,22,500
Checked against the creator's own account
You pay for
16,21,000
verified views · ₹3,882
Not billed
₹0
1,01,500 bot or duplicate views

Automated refund for the unutilized campaign budget.

Reward pools are funded upfront and drawn down only as verified views come in. When the campaign ends, whatever is left goes straight back to your wallet.

Reward poolsFunded upfrontAuto refund
no "use it or lose it"
Wallet ₹4,12,000
Winter drop · Reward pool
Left in pool₹2,40,000of ₹2,40,000
Campaign ended
41,200 verified viewsRiya Mehta · reel
−₹1,27,720
18,600 verified viewsPriya Kulkarni · short
−₹57,660
7,300 verified viewsSana N. · reel
−₹23,220
Unspent pool refundedCampaign ended 9 Nov
+₹31,400
+₹31,400

Never get billed for rejected content.

Direct hire money sits in escrow. It's released only when you approve the work. If the video misses the brief, ask for changes and the money stays yours.

Direct hireEscrowApprove to release
you hold the key
product isn't shown!Changes requested
Reel 2 of 3 · Riya MehtaOrder #2041 · due Thu
Held in escrow
₹18,000
Released only on approval
₹0 charged
Every collaboration is a bet on numbers you can't check.

Brands plan creator campaigns on reported numbers they cannot verify at the source. Budgets run over, sales stay flat, and a creator's reported reach rarely matches what the brand can see on its own side.

CollabKrew is the check. A creator's reach is read from their own connected account, creators are vetted before you hire, and money moves only for attention that turns out to be real.

The numbers aren't final when a post goes live.

Most brands have already paid for the views by the time tools identify and remove fake views and engagement.

54%

of YouTube view removals happen after a video has stopped collecting views.

Fake views removal and popularity on YouTube, Scientific Reports, 2024.
41%

of creators say payment delays are their biggest pain when working with brands.

Influencer and Crowd DNA, 2025, reported by eMarketer.

So we hold the money until the count holds.

Brands fund the campaigns up front. Money stays safe with CollabKrew. Views are read from the creator's connected account and stay provisional through a lock window everyone sees before joining. What survives the lock gets paid. What doesn't, never bills.

Three ways to run a campaign using a single wallet.

Hire at a fixed price, open a pool that pays per verified view, or blend the two. Each mode keeps its colour across the whole product.

Creator filming a product videoDirect hire

Pick a creator. Agree a price. Pay on approval.

Storefront packages, offers and counter offers, a signed agreement, and escrow released only when you approve.

3 reels, 6 month usage₹54,000
Held in escrow₹18,000
Reward

Fund a pool. Pay per 1,000 verified views.

Any eligible creator can join, no follower minimum. Views are verified before they bill, and leftovers refund.

Rate₹3.10 per 1K
Pool used52%
only on CollabKrew!
Creator recording contentHybrid

A base fee per video, plus a bonus for reach.

Creators get guaranteed pay for good work. Brands get performance pricing on top, with an optional leaderboard.

Per approved video₹1,500
Bonus₹2.40 per 1K

Know who you're hiring before you hire them.

Screen any creator for brand safety, audience authenticity and past sponsorships. You set what matters. A person, never a scan, makes the final call.

Riya MehtaInstagram, YouTube · Beauty and skincare
Vetted · 14 Oct
186 posts scanned, last 12 months

Brand safety

Adult or explicit content
Hate speech
Violence
Profanity
Drugs, tobacco or alcohol
Crime or harmful acts

Audience authenticity

7%likely fake followers
An estimate from proxy signals, not an audit of individual followers.

Risk score

18of 100, low

Prior sponsorships

Skincare · 3Fintech · 1Apparel · 2
you set the bar

Your brand, your thresholds

Pick how each category is treated. Politics and religion are topics only and never score on their own.

Profanity
Alcohol
Hate speech

Fair to creators, too

  • Creators see their own record. Exactly what a brand sees, with the posts behind every finding.
  • Wrong match? Say so. Corrections per post, and appeals answered within 72 hours.
  • A snapshot at hire. What you knew about a creator is frozen into the agreement.

Payouts are verified before they're final.

Earnings stay provisional through a hold window everyone sees upfront. If something is wrong, it can be reversed. Every rule is explainable.

The life of a reward payout

One reel, one ₹1,972 earning, followed from post to paid. Views are read from the creator's own connected account, not a public counter.

Posted and submitted

Checked before anyone pays.

  • Checked first
  • #ad disclosure
  • Brief hashtags
  • No banned claims

7 day verification hold

Views keep being checked. Anything odd pauses for review.

Day 1Day 7
15,500 views on hold · bot pattern−₹48
Reviewed by a person, not a machine

Earnings lock

Reversible until the lock date, set before the creator joins.

NOV19Lock window
30 days

Paid to the wallet

Only verified views move money.

Verified · paid+₹1,924
₹1,972In review

What we look at

Clear, rule based checks. Each one can only pause a payout for review.

Hold
Views that jump in stepsReal views grow in curves. Bought views arrive in blocks.
Hold
Views with almost no likesBought views rarely like, comment or share.
Hold
The same video posted twiceOne video earns once, however many times it's posted.
Hold
Creators sharing a payout accountSeveral creators, one bank account, worth a closer look.
Hold
Bursts of submissionsDozens of posts in minutes is rarely a person.
Hold
Views that drop after the holdViews that vanish are checked again before money locks.
Hold
Views from outside the target marketAn India campaign watched mostly from elsewhere.
Hold
Tracked links nobody clicksReal viewers click through. Bought views don't.

How a payout actually moves

The same journey, in plain words.

  1. The brand funds the poolThe brand sets an amount. Funds are held safe in escrow, refundable at one click.
  2. Views are read at the sourcePublic views and engaged views from the platform's own analytics, recorded separately. No screenshots.
  3. Odd patterns pause the moneySeveral creators spiking in the same hour, or a sudden step in velocity, raise a hold. A person clears it or proposes a clawback.
  4. Lock dayMoney stays provisional through the lock window. After it, the wallet shows it as withdrawable and an invoice is issued with the tax lines.

Content is checked before it goes live.

Twice. Once by the creator, once on arrival. A person has the last word on anything that gets blocked.

Creator, before submitting

The creator checks first

  • Disclosure present. The #ad or paid partnership label is there.
  • No banned claims. Including the brand's own rules, shown as labels.
  • Brief match. The deliverable is the one that was agreed.
  • Platform rules and campaign still live.

Creators see the rules as labels, never the brand's internal guidance.

Verification Engine, on arrival

Then the engine checks the video itself

  • Spoken or on screen disclosure, with the timestamp where it is missing.
  • Competitor products visible in frame.
  • Claims the brand has banned.
  • Approval stays blocked until a person overrides it with a written reason, kept in the audit trail.

If verification is ever down, approvals wait until it is back. No money moves on an unchecked post.

An AI agent that drafts. You decide.

Orb, CollabKrew's AI agent, does the typing and the digging from the first brief to the wrap report. Nothing is sent, signed or paid until a person says so.

OrbPlan it
Find skincare creators in Pune with real audiences and draft outreach for the Diwali launch.
Thinking
I found 12 creators who match your brief and passed vetting. Here are the top three, with why they fit.
Riya MehtaWeekly routines, 4.8% engagement
VettedTrust 92
Priya KulkarniStrong Pune audience, Diwali content last year
VettedTrust 86
Sana N.New but consistent, no follower minimum needed
VettedTrust 78
Send 12 outreach draftsPersonalised per creator. Waiting for you.
Ask your Orb anything
Brief from a linkPaste a product page, get a full campaign draft with risky claims flagged.
Brands
Search in plain words"Fitness creators in India, 10k to 100k" becomes real filters.
Brands
Check every post firstMissing disclosure, banned claims, AI avatars or deepfakes put on hold first.
Brands
Deliverable reviewChecks video and images against the brief, with timestamps.
Brands
Wrap reportsEvery figure checked against your data. Exports to PDF.
Brands
Scripts, hooks, captionsDrafted from the brief, with room for your honest take.
Creators
Check before you submitFixes, not findings, before you submit.
Creators
What am I signing?Contracts explained, quoting the exact clause.
Creators
Grounded in your playbookUpload guides and banned claims. Answers cite them.
Workspace
Works with your agentsDrive the same actions over MCP with scoped keys. Same approval, same audit row.
Workspace

Drafted by AI, reviewed and sent by a person. AI never moves money.

Confirm before any send or spendUsage capped per plan

Get paid for the work, not the follower count.

Sell fixed price packages, earn per verified view, or both. One profile, one wallet, one reputation that grows with you.

No follower minimumReward campaigns are open to anyone who fits the brief.
A Trust Score you own0 to 100, with a public page to share.
Know when you get paidHold and lock windows shown before you join.
Run it from your phoneFind campaigns, submit and cash out in the app.
9:41

Wallet

Available
₹28,460
Pending ₹6,120Locks in 4 days
+₹1,924 from Diwali launch
86
Trust Score 86Yours across every campaign
Winter dropReward
₹3.10 per 1K verified
Diwali launchHybrid
₹1,500 per video + ₹2.40 per 1K

Know what you're signing, in your own words.

Usage rights, territory and duration are quoted to the creator in plain language before they accept. No clause hunting.

What am I signing?First flush oolong Reel · Reward

They can use it for paid ads, 90 days, India.

Usage rights · paid ads · 90 days · territory IndiaQuoted verbatim
Hold 7 days · lock 30 daysShown before you accept

How it works

  1. Describe the campaignOr paste a link. AI drafts the brief, you edit it.
  2. Find vetted creatorsSearch in plain words, compare, shortlist, invite.
  3. Agree terms on the platformBriefs, offers and contracts are drafted, explained and signed here. Then you fund escrow.
  4. Review what comes inSubmissions arrive checked. Approve or ask for changes.
  5. Pay for what's realEscrow releases on approval, views bill once verified.
  6. Close with a reportEvery campaign ends with a report built from verified numbers and a compliance record.
  1. Build your profileConnect your accounts and see your own vetting record.
  2. Pick a campaign or a gigReward pools, hybrid, or direct offers from brands.
  3. Sign in plain wordsRights, territory and duration quoted before you accept.
  4. Create and checkAI drafts help, and a quick check catches problems early.
  5. Post and wait out the holdViews are read from your account. Hold and lock dates were shown before you joined.
  6. Get paid to one walletWatch earnings move from pending to paid.

Built for the three people in every campaign.

Brands

Fund a campaign, find vetted creators, approve content and pay only for what holds. Start on the Free plan.

Book a demo

Agencies

Run several brands from one account, with separate workspaces, an invoice per brand and a lower fee on spend.

Services for agencies

Creators

Join free, with no follower minimum for reward campaigns. One profile, one wallet, one Trust Score that goes with you.

For creators

Start free. Pay less as you grow.

A monthly minimum and a fee on campaign spend that drops as you move up. Escrow, verified views and fraud checks come with every plan.

Free

For a brand trying its first campaign.

₹0a month

No minimum. 15% of campaign spend

  • 1 open campaign
  • 10 creators per campaign
  • 1 seat
  • 50 AI campaign drafts a month
  • Help centre
  • Escrow and lock dates
  • Views verified through the creator's own account
  • Fraud checks
  • AI tools within your plan's allowance
Join Waitlist

Pro Most brands

For a brand running campaigns every month.

₹13,000a month

Monthly minimum. 12% of campaign spend

  • 10 open campaigns
  • 50 creators per campaign
  • 3 seats
  • 3,000 submission checks
  • Email support, 1 business day
  • Escrow and lock dates
  • Views verified through the creator's own account
  • Fraud checks
  • AI tools within your plan's allowance
Book a demo

Agency

For an agency running campaigns for several brands.

₹39,500a month

Monthly minimum. 10% of campaign spend

  • Unlimited campaigns
  • 10 brand workspaces, 15 seats
  • 200 creators per campaign
  • Consolidated invoice per brand
  • Read API, same day support
  • Escrow and lock dates
  • Views verified through the creator's own account
  • Fraud checks
  • AI tools within your plan's allowance
Book a demo

Enterprise

For brands with procurement, finance and compliance in the loop.

Let's talk

Annual contract. 8% of campaign spend

  • Unlimited everything
  • SSO, audit log export, DPA
  • Full API and webhooks
  • Pooled AI allowance
  • Dedicated success manager
  • Escrow and lock dates
  • Views verified through the creator's own account
  • Fraud checks
  • AI tools within your plan's allowance
Contact sales

Questions, answered.

Still curious?Real people answer, usually within a day.
Email us
we read every one!
What counts as a verified view?

We read views from the creator's own connected account, such as YouTube engaged views or Instagram watch data, rather than a public counter. Views that match bot or duplicate patterns are held for review and never billed if they don't hold up.

Where does CollabKrew get view counts from?

From the platform itself, through the account the creator connects. Public views and engaged views from the platform's analytics are recorded separately, and the payout basis stays provisional until the lock date.

What is a creator marketing platform, and how is CollabKrew different?

Software that takes a creator campaign from brief to payment in one place: finding creators, agreeing terms, holding the money, checking the content, reading the results and paying out. Most tools pay the creator the moment the brand approves the content. CollabKrew holds anything paid per view until the count has survived the platform's own clean up, then pays on what is left.

Why isn't the creator paid when I approve the content?

For a fixed price package, approval does release the fee from escrow. For anything paid per view, the count has to hold through the lock window first, because platforms remove fake views and engagement days or weeks after a post goes live.

What happens if a hold is raised and the views turn out to be real?

Nothing is lost on either side. A hold pauses the payout, a person reviews it, and if the views are real the hold is cleared and the money moves on its normal date. The creator sees which rule fired and can appeal.

What happens if the verification system goes down?

Approvals wait until it is back. No money moves on an unchecked post, and nothing is billed in the meantime.

Does a vetting scan reject creators automatically?

No. A scan only raises findings for a person to look at. Creators see their own record, can correct mistakes post by post, and can appeal.

What does Orb do on its own, and what does it never do?

Orb drafts, searches, summarises and suggests. It can't send a message, sign anything or move money without someone on your team pressing confirm. The same rule applies when another agent drives CollabKrew over MCP: same approval, same audit row.

Can my agency run several clients from one account?

Yes. The Agency plan gives you separate brand workspaces, shared seats and a consolidated invoice per brand, with a lower fee on campaign spend.

Can I pay creators outside India?

Yes. Creators anywhere are paid to one wallet, and the payout timing is shown to them before they join a campaign.

Do I need followers to earn as a creator?

Not for reward campaigns. Anyone who meets a campaign's brief can join and earn per verified view. Direct hire brands may set their own requirements.

What am I agreeing to when I accept a campaign?

The usage rights, territory and duration are quoted to you in plain words before you accept, taken from the contract itself. You also see the hold and lock dates up front.

How do I get started?

Brands and agencies can book a demo for a short walkthrough of the three modes and what a first campaign costs. Creators can join the waitlist and will be first in when campaigns open.

Comparing us with Collabstr or Whop? Read the Collabstr comparison and the Whop Content Rewards comparison.

Join the krew.

Brands and agencies get a short walkthrough. Creators sign up and start earning, with no follower minimum.

bring your next campaign

Join the waitlist

Early access is opening soon. We’ll email you when it’s your turn.

See our Privacy Policy.