CollabKrewCollabKrew is a creator marketing platform. For fintech it gives a brand control over the script and the disclosure, and holds the money until the content and the views have been checked.
Who this is for
This page is for financial products that sell to consumers or small businesses. Payments, budgeting, saving, cards, lending, investing, insurance, accounting. These products ask for trust before they ask for a download.
A creator can explain a dull product in plain words, and that is the value. The cost of getting it wrong is higher than in most industries, because a careless claim about money is worse than a careless claim about a moisturiser. The mechanics below are written with that in mind.
Which mode fits, and why
- Direct hire when the script matters. Where every sentence about money needs sign off, choose the creators yourself, agree a fixed price and approve before the fee leaves escrow. This is the safest fit for anything regulated.
- Reward when you want the explainer to spread. An open pool, paid per 1,000 verified views, brings many explainers of a simple product. Keep the brief tight, because many creators means many scripts.
- Hybrid for both. A base fee per approved video secures the version you reviewed. A per view bonus pays more when people watch it.
If you are unsure, start with Direct hire. You can add a Reward pool once the wording has proved itself.
What a fintech brief looks like
A fintech brief is closer to a compliance note than a mood board.
- Disclosure first. The opening line of the post carries #ad or an equivalent. This is not optional.
- Approved claims. The exact statements a creator may make, and a banned claims list for everything else, such as promised returns.
- What the product is. Say plainly who provides the service and what the viewer has to do to use it.
- The demo. The screens or steps that must appear, in order.
- The call to action. Where the viewer goes next.
- Pool rules. For Reward, the pool amount, the rate, a minimum view count, a cap per video, a cap per creator and the view window.
Disclosure and restricted categories
The Terms treat content made through the platform as advertising. It must be disclosed clearly, up front and in the same language as the post. A fintech brief should therefore put the disclosure in the first line of the post.
The Terms also say that campaigns in certain categories must be declared and are reviewed before they can go live. As the Terms list them: alcohol, gambling, tobacco and vaping, adult content, firearms, cryptocurrency and other digital assets, pharmaceuticals and health claims, and political content.
Of those, cryptocurrency and other digital assets is the one that touches fintech. Credit, lending and investment are not named in that list. Separately, the Terms say the platform may not carry content that misleads about finance. Whatever the product, write the brief so that nothing in it can be read that way.
Declaring a category is the brand's job, and misdeclaring one is a material breach. Read the full wording in the Terms. This page is not legal advice.
What is verified, and when money moves
Views come from the creator's own connected account, not from a public counter. See how that works on YouTube, where explainers tend to live, and on Instagram.
Approval releases a fixed fee from escrow. Per view earnings wait for a 7 day hold and a check with fresh metrics, and the lock window you set, 7 to 90 days, keeps the payout basis provisional until it ends. A caption that is missing the disclosure or carries a banned claim places a hold for a person to review, and the Terms allow payment to be withheld on an undisclosed submission.
To see why a per view rate is a fair way to price this, read what clipping CPM means.
A worked example
Here is an illustration. The numbers are invented and round. A budgeting app wants explainers with a script it has approved.
- Direct hire is chosen for five creators at $400 each, so $2,000 goes into escrow.
- Each creator sends a draft. The brand checks the first line and the claims.
- One draft misses the disclosure. The creator fixes it and resubmits.
- The brand approves all five, and the fees are released from escrow.
The review came before the money moved. For how fees on campaign spend work, see the pricing page.
How to start
Describe the product in the campaign wizard and let it draft the brief. Then replace the draft claims with your approved ones, add the banned claims list and pick a mode.
To talk through a first campaign, book a demo.
Questions brands ask
Where does the disclosure go?
In the first line of the post, in the same language as the post. The Terms say a disclosure hidden behind more, buried in a comment or placed at the end of a caption is not disclosure.
Is a fintech campaign a restricted category?
Not as a whole. The Terms name cryptocurrency and other digital assets as restricted. A brief that touches them must be declared and is reviewed before it goes live. Read the Terms for the full list.
Can I set a banned claims list?
Yes. The campaign carries its own list, and the caption is checked against it where the platform shares the caption. A finding places a hold for a person to look at. It never rejects a post by itself.
Which mode is best for an app that is not live yet?
Direct hire. You choose the creators, agree a fixed price and keep the fee in escrow until you approve.
Do creators need a following for a Reward pool?
No. Reward campaigns have no follower minimum. Anyone who meets the brief can join and earn per verified view.