Creator campaigns for consumer apps

Who this is for

This page is for teams that ship an app to consumers. A habit tracker, a money app, a photo editor, a language tutor, a game. The product is free to try, and the job is to get the right people to open it.

Creators suit apps because a video can show the screen and the payoff in under a minute. The risk is paying for attention that was never real. The mechanics here are built around that risk.

Which mode fits, and why

• Direct hire for launch assets. A release, a redesign or a new feature calls for a few polished demo videos. Hire creators you choose, at a fixed price, with the fee in escrow until you approve.
• Reward for reach. An always on push for downloads needs many small voices. Open a pool, set the rate per 1,000 verified views and let any creator who meets the brief post.
• Hybrid for both. A base fee secures the demo you asked for. A per view bonus pays more when the video spreads.

Reward suits an always on push, and Direct hire suits release dates. Both draw on the same wallet.

What an app brief looks like

An app brief tells the creator what the screen must show. Cover these points:

• The moment. The one action inside the app the video should demonstrate, in order.
• The hook. What the first seconds must show before the viewer scrolls on.
• The call to action. Where the viewer goes next, and what to say.
• Disclosure. Put #ad or an equivalent in the opening line.
• Rules for pools. The pool amount, the rate, a minimum view count, a cap per video, a cap per creator and the view window.

Short and long videos are both fine. State the format you want. The Terms list restricted categories, so check them before launch.

What is verified, and when money moves

The number a brand pays on comes from the platform itself, through the account the creator connects. A public counter is not the basis. Read how this works on Instagram and YouTube.

Approval releases a fixed fee. Per view earnings take longer. Each submission is held 7 days, then verified again with fresh metrics, and your lock window of 7 to 90 days keeps the basis provisional. A longer window suits an app whose audience arrives slowly.

Views that look like bots or duplicates are held and sent to a person. They are not billed unless they hold up. For what separates real views from bought ones, see how fake views get past brands.

A worked example

Here is an illustration. The numbers are invented and round, chosen only to show the arithmetic. A sleep app opens a Reward pool.

• The pool is funded with $2,000 before it goes live.
• The rate is $4 per 1,000 verified views.
• The lock window is 30 days.
• On the lock date, 300,000 views have held. That earns $1,200 for creators.
• The $800 left in the pool is refunded automatically.

If the views had come in under that, the unspent money would still return. The brand pays for views that held and gets the rest back. Fee tiers are on the pricing page.

How to start

Describe the app in a sentence in the campaign wizard. The brief, rules and hooks come back drafted, and you pick the mode there. Fund the wallet and the campaign opens.

For a guided look, book a demo.

Questions brands ask