Creator campaigns for beauty and skincare

Who this is for

This page is for brands that sell something people put on their skin or hair. Cleansers, serums, sunscreen, colour cosmetics, fragrance, tools. It also suits a founder with a first formula who needs the first few hundred people to see it used.

Beauty is shown, not described. A texture, a swatch, a routine, a before and after. Short video does that well, and creators are trusted because the viewer can watch the product being used. That trust is also why the checks around claims and views matter here.

Which mode fits, and why

• Direct hire for launches. A new range needs a handful of careful videos from creators whose skin type, style and audience match the formula. Pay a fixed price, with the fee held in escrow until you approve.
• Reward for reach. A tutorial challenge or a seasonal push works when many people try the product and post. Open a pool and pay per 1,000 verified views. There is no follower minimum, so a small creator with a good routine can join.
• Hybrid for both. A base fee per approved video buys the look you briefed. A per view bonus rewards the ones people watch.

A sample or gifting plan can sit beside any of these. Pick the mode by what you need most: control of the content, or breadth of the audience.

What a beauty brief looks like

A good beauty brief protects the product and leaves room for the creator's style.

• The routine. Where the product sits in a morning or evening routine, and how much to use.
• The proof shot. The texture, the application or the finish the camera must show clearly.
• Claims. What the creator may say, and a banned claims list for everything they may not.
• Lighting and skin. A note that results vary, and that the creator should show their own skin as it is.
• Disclosure. Put #ad or an equivalent in the opening line of the caption.
• Pool rules. For Reward, the pool amount, the rate, a minimum view count, a cap per video, a cap per creator and the view window.

The Terms treat pharmaceuticals and health claims as a restricted category. A brief that promises to treat or cure a skin condition is closer to that line than one that describes a feel or a finish, so read the Terms before you write the claims section.

What is verified, and when money moves

Views are read from the creator's own connected account, not from a public counter. Beauty content tends to live on photo and short video feeds, so the mechanics on Instagram and YouTube are worth reading before you choose where to post.

A fixed fee is released from escrow when you approve. Per view earnings wait. Each submission is held for 7 days, then checked again with fresh metrics, and the lock window you set, anywhere from 7 to 90 days, keeps the payout basis provisional until it ends.

Views that match bot or duplicate patterns are held for review and not billed unless they hold up. If you are comparing ways to find creators first, the comparison with Collabstr sets out the differences.

A worked example

This is an illustration with invented, round numbers. A skincare brand wants reach for a new moisturiser and also two polished launch videos.

• Hybrid is chosen. The base fee is $300 per approved video, for two videos, so $600.
• The bonus is $2 per 1,000 verified views on top of the base fee.
• The lock window is 45 days.
• At the lock date, 100,000 views have held, so the bonus is $200.
• The creators receive $800 across the two videos.

The brand paid for what held. The plan and the fee on campaign spend are set out on the pricing page.

How to start

Describe the product in a sentence, or paste its link, in the campaign wizard. The brief, rules and hooks come back drafted. Edit the claims, pick a mode and fund the wallet.

If you want to talk through a first launch, book a demo.

Questions brands ask