CollabKrewCollabKrew is a creator marketing platform. For a game it lets you hire the streamers you want, open a pool for anyone who can cut a good clip, and pay on views that have been checked.
Who this is for
This page is for studios, publishers, esports teams, tournament organisers, game tool makers and hardware brands. It also fits a solo developer with a Steam page and no marketing budget to speak of.
Gaming audiences trust players more than adverts. They can tell within seconds whether a creator actually likes a game, and they leave when it is faked. A good campaign therefore starts from creators who play, and gives them room to play it their way.
Which mode fits, and why
- Direct hire for a reveal or a launch day stream. When a date and a face matter, pick the creators, agree a fixed price and approve the video before the fee is released from escrow.
- Reward for clips and long term reach. A pool paid per 1,000 verified views suits a game with hours of footage to cut up. It can keep clips arriving long after launch week, and you only pay for views that survive the checks.
- Hybrid for a season or a tournament. A base fee per approved video gets the coverage you need. A per view bonus rewards the creators whose videos travel.
One sensible order is Direct hire around the launch, then a Reward pool once there is a steady supply of footage.
What a gaming brief looks like
Keep it short enough that a player reads all of it before opening the game.
- The game and where to get it. The title, the store or download link, the platforms it runs on and any age rating.
- What to show. A mode, a boss, a build, a match type. Name what is open for coverage and what is not.
- Source footage rules. For clipping, say which streams, trailers or matches creators may cut from, and whether music or voices from them may be kept.
- Spoilers and timing. Any embargo date, and what must stay hidden until then.
- Disclosure. #ad or an equivalent in the first line of the post, even when the creator was given the game for free.
- Pool rules. For Reward, decide how much you will spend in total, what each 1,000 views earns, how many views a clip needs before it counts and the most one video can earn. Also set how many clips one person may send in and how long the view window stays open.
What is verified, and when money moves
Views are read from the creator's own connected account. Gameplay clips tend to live on YouTube and on Instagram, and each page explains what is read from that platform.
A fixed fee is released from escrow once you approve the video. Money paid per view waits for a 7 day hold and a fresh check of the metrics. You also set an earnings lock window for the pool, from 7 to 90 days, and the payout basis stays provisional until it ends. Gaming clips attract bot traffic easily, so that wait matters. The risk assessor can pause a payout for a person to look at but never rejects one by itself.
If you are new to paying for clips, read what clipping CPM means before you pick a rate.
A worked example
This is an illustration. Every number is made up and round. A small studio has a cooperative game and wants clips of its funniest moments.
- The studio funds a Reward pool of $3,000 at $2 per 1,000 verified views. In theory the pool can pay for 1,500,000 verified views.
- One video can earn at most $150, which is reached at 75,000 verified views.
- A clip shows 40,000 views on its public counter. After the hold, 32,000 are verified, so it earns 32 x $2 = $64.
- Another clip reaches 120,000 verified views. The rate would give $240, so the cap applies and it earns $150.
- Whatever is left in the pool when the campaign ends is refunded.
The studio never pays for the 8,000 views that did not hold up. For the fee on campaign spend, see the pricing page.
How to start
Paste a link to your store page into the campaign wizard and let it draft the brief and the rules. Trim it to what a player needs, pick a mode and fund it.
To walk through a first campaign with someone, book a demo.
Questions brands ask
Can a Reward pool pay for clips cut from a long stream?
That is the usual shape of a clipping pool. The brief says which source footage may be cut, and creators who meet it can submit clips and earn per verified view. The page on clipping CPM explains how the rate is usually set.
Does a creator need a big channel to join a pool for my game?
No. Reward campaigns have no follower minimum, so a small player with a good clip can join. If you want specific streamers, use Direct hire and pick them yourself.
How do I handle an embargo or a reveal date?
Put the date and time in the brief and do not launch the campaign until then. For a reveal with named creators, Direct hire is easier, because you approve each video before the fee leaves escrow.
What if my game involves wagering real money?
The Terms list gambling as a restricted category. A campaign in it must be declared and is reviewed before it can go live, so read the Terms before you plan the budget.
Who counts the views on a gameplay clip?
The numbers come from the creator's own connected account, not from a public counter, and anything paid per view waits for the hold and lock dates before it is paid.