Creator campaigns for D2C and ecommerce brands

Who this is for

This page is for brands that sell their own products straight to the buyer. That means a skincare label with a Shopify store, a footwear maker, a snack company or a home goods shop. You own the product page, the checkout and the margin.

Your content problem is usually the same. You need fresh footage of the product in real hands, and you need more people talking about it than your own account can reach. Those are two jobs, and CollabKrew has a mode for each.

Which mode fits, and why

• Direct hire for launch assets. A new product needs a handful of strong videos you can also run as ads. You pick the creators, agree a fixed price, and the fee sits in escrow until you approve.
• Reward for reach. A bestseller or a sale needs volume. You fund an open pool and pay per 1,000 verified views. You pay for views that held, not for promises.
• Hybrid for both. Each approved video earns a base fee, and a per view bonus rewards the ones that travel.

A launch suits Direct hire. Once you know which angle works, a Reward pool adds volume. The modes share one wallet, so moving between them needs no new setup.

What a D2C brief looks like

A product brief is concrete. It names what the viewer should see and do. Include:

• The product and the one claim. What it is, and the single thing you want said about it. Stay inside what you can back up.
• The shots. Unboxing, a hand on the texture, the product in use, a before and after if your category allows it.
• The offer. A code or a link, and the dates it runs.
• Disclosure. It goes in the first line of the post.
• Usage rights. If you want to run the video as an ad, say so. Territory and duration are quoted to the creator in plain words before they accept.

Reward briefs add the pool amount, the rate per 1,000 views, a minimum view count, a cap per video and a cap per creator. Check the rules for your category in the Terms before you publish.

What is verified, and when money moves

Views are read from the creator's own connected account. They are not copied from a public counter. Accounts link by OAuth, so no passwords change hands. See Instagram and YouTube for what is read on each.

Money moves on one of two clocks. A fixed price fee is released from escrow when you approve the content. Anything paid per view waits. A Reward submission is held for 7 days and then checked again with fresh metrics. You also set an earnings lock window of 7 to 90 days for the pool, and the payout basis stays provisional until that date.

At settlement a risk assessor looks for bot and duplicate patterns. It can only hold a payout for a person to review. It never rejects a creator. For why the wait matters, read how fake views get past brands.

A worked example

This is an illustration with made up round numbers. It is not a result and it is not a benchmark. Say a candle brand launches a new scent with a Hybrid campaign.

• The brand hires 5 creators. Each approved video earns a base fee of $100, so $500 in total.
• The bonus is $2 per 1,000 verified views.
• After the lock date, the 5 videos hold 100,000 verified views between them. The bonus is $200.
• Had the platform removed 20,000 of the views the creators first saw, those would not be billed.

The brand pays $700 in creator earnings for views that survived. The plan fee on that spend depends on the tier, and the pricing page sets it out.

How to start

Paste your product link into the campaign wizard and read the drafted brief. Choose a mode, fund the wallet and go live. A pool is funded in full before it opens.

If you would rather see it first, book a demo. It is a short walkthrough of the three modes and what a first campaign costs.

Questions brands ask