What a UGC creator actually does
UGC (user generated content) creators make videos and photos that look like a real customer made them: an unboxing, a morning routine, an honest review. Brands use them as ads, on product pages and on their own social accounts.
There are two kinds of UGC work, and they pay differently:
- Delivered UGC. You make the video and hand it to the brand. It doesn't matter how many followers you have, because it never goes on your page. You're paid a fixed fee.
- Posted UGC. You post it on your own account. You're paid a fee, per view, or both. With per view pay, you don't need followers either, just a video people watch.
UGC creator kaise bane: the first five steps
- Pick two or three niches you'd genuinely use products in: skincare, food, tech, fitness, home. Brands hire for fit.
- Make three to five spec videos with things you already own. Hook in the first two seconds, show the product in use, and keep them 15 to 45 seconds.
- Shoot vertical, in daylight, with clear audio. A phone is enough. Lighting matters more than the camera.
- Put them in one place brands can see: a simple portfolio page, or a creator profile on a creator platform.
- Start with campaigns that don't need followers, such as reward or clipping campaigns, to get paid work and real results on your record.
Where to find UGC jobs and brand deals
No single place has every brief. Most Indian creators use a mix:
- Creator platforms, where brands post campaigns and you apply or join. CollabKrew is one, with direct hire packages and open reward campaigns on the same account.
- Brands' own creator programmes, often linked from their Instagram bio.
- Agencies that manage UGC for D2C brands.
- Cold pitching. A short DM or email to a brand you already buy from, with one spec video attached, still works.
Comparing platforms? See CollabKrew vs Collabstr and CollabKrew vs Whop Content Rewards.
Pricing your first packages
Rates in India vary too much by niche, usage rights and turnaround for one honest number. Instead of copying someone else's rate card:
- Price per package, not per video: for example 3 videos with 30 days of ad usage.
- Charge separately for usage rights. A video the brand runs as a paid ad for six months is worth more than one it posts once.
- Include one round of revisions, and price extra rounds.
- Raise your price as your approval record grows.
Getting paid safely
The most common beginner problem isn't finding work. It's chasing payment after delivering it.
- Work where the brand's money is held in escrow before you start, and released when they approve.
- Agree the number of revisions in writing before you shoot.
- For per view work, check how views are counted. Views read from your own linked account can't be disputed the way screenshots can.
- Label paid content. ASCI's influencer guidelines require a clear disclosure such as #ad, and brands will reject posts without it.
Quick answers
Can I do UGC with zero followers?
Yes. Delivered UGC never touches your account, and reward campaigns pay on views, not followers.
Do I need to show my face?
No. Hands only, voiceover and product focused videos are all common.
Is UGC a full time income?
For some. Most start part time and grow it as repeat brands and their approval record build up.